Uma revisão sobre os potenciais avanços tecnológicos para o varejo de moda

provadores inteligentes, realidades aumentada e virtual

Autores

  • Clara E. Fernandes
  • Ricardo Morais

DOI:

https://doi.org/10.26563/dobras.i32.1372

Palavras-chave:

Comércio eletrônico, Novas tecnologias, Provadores, Smartphones, Design de Moda

Resumo

Este artigo técnico avaliará os novos avanços tecnológicos que podem mudar a forma como compramos roupas, explorando soluções existentes que ainda são comumente confundidas entre si: provadores inteligentes, espelhos interativos, Realidade Virtual (RV) e Realidade Aumentada (RA). A abordagem metodológica baseada numa pesquisa exploratória terá início com uma revisão da literatura sobre provadores inteligentes e espelhos interativos, comparando as principais diferenças entre essas duas tecnologias e abordando as suas tentativas de implementação malsucedidas no varejo. A nossa pesquisa também avaliará tecnologias diárias, aquelas que possivelmente poderiam melhorar a experiência dos clientes com compras online, bem como de clientes com mobilidade reduzida.

Com dispositivos inteligentes em cada esquina, é hoje mais difícil convencer os consumidores com produtos inovadores. Neste contexto, propomos algumas possibilidades de futuro para o varejo de moda, com os resultados a serem apresentados numa primeira abordagem, na esperança de que a partir deles possam ser criadas soluções inovadoras para o futuro. Além disso, as implicações sustentáveis relacionadas com esta abordagem serão abordadas nas considerações adicionais. Este estudo técnico considera apenas duas soluções básicas, que, eventualmente, eram muito complexas para caber no varejo de moda, e explora soluções adicionais que poderiam mudar essas limitações.

Embora exploradas e pesquisadas nos últimos anos, soluções como os provadores inteligentes e os espelhos interativos já fizeram parte do que se considerou o futuro do varejo de moda. No entanto, modelos de negócios deficientes e falta de avanços tecnológicos na época limitaram essas soluções. As novas tecnologias, como a Realidade Aumentada (RA), a Realidade Virtual (RV) e a Realidade Mista (RM), combinadas com a mais recente evolução dos smartphones, podem relançar estas soluções.  

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Biografia do Autor

Clara E. Fernandes

Fashion Design Ph.D. and Lecturer at School of Design Communication, LASALLE College of the Arts.

Ricardo Morais

Doutorado em Ciências da Comunicação e professor auxiliar no IADE (Universidade Europeia) e professor auxiliar convidado na Universidade da Beira Interior.

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Publicado

2021-08-03

Como Citar

FERNANDES, C. E.; MORAIS, R. Uma revisão sobre os potenciais avanços tecnológicos para o varejo de moda: provadores inteligentes, realidades aumentada e virtual. dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda, [S. l.], n. 32, p. 168–186, 2021. DOI: 10.26563/dobras.i32.1372. Disponível em: https://dobras.emnuvens.com.br/dobras/article/view/1372. Acesso em: 6 dez. 2021.

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