Rituals to come in or come out the fashion

Abstract

In opposition to the hegemonic idea that the so-called fashion industry “imposes” ways of being and to get dressed, we want to affirm that people can be creative against the media charges, because this same repertoire, once become public, can be used “savagely”, since it maintains the possibility of combinations of the same fashion aesthetic objects which escape the manual of use. This paper intends to explore the procedures of conscientious rupture of “fashion rules”, reinventing to itself a singular way of being and to dress up through the stories and body compositions of Beth and Davi.