How many sarees and tunics it takes to “make” an Indian?

Authors

  • Patrícia de Miranda Iorio

DOI:

https://doi.org/10.26563/dobras.v4i10.186

Keywords:

costume, India, soap opera on TV, representation.

Abstract

The purpose of this article is to analyze the representation of Indians on India: a Love Story, a Gloria Perez’s soap opera. It starts with the confrontation of the coding and deconding work of Indian costume language with a recoding process that adjusted it to the Brazilian code and TV aesthetics. It also compares the “reading” and the “translation” accomplished by the soap opera costume designer with the final results from the exhibited scenes. Taken as a language, the costume about the Other on this TV fiction reveals itself far from the stereotype and carnavalization. The study still shows that the original work done in India: a Love Story inaugurates a new category of costume on the manual of costume productions for TV.

Downloads

Download data is not yet available.

References

BARTHES, Roland. Elementos de semiologia. São Paulo: Cultrix, 1977.

DUNCAN, Emília. Entrevista concedida à autora. Rio de Janeiro, 17 jun. 2010.

KUMAR, Pramod. Mantles of myth. The Hindu, 30 nov. 2008. Disponível em: http://www.hindu.com/mag/2008/11/30/stories/2008113050240800.htm. Acesso em: 20 jul. 2010.

MEMÓRIA Globo. Entre tramas, rendas e fuxicos. São Paulo: Globo, 2007.

PRAKASH, B. S. Made in Brazil. Hindustan Times, 18 jul. 2009. Disponível em: http://www.hindustantimes.com/News-Feed/views/Made-in-Brazil/Article1-433754.aspx>. Acesso em:

jul. 2010.

SHAH, Ranvir. Discovering sartorial splendour. The Hindu, 19 jun. 2010. Disponível em: http://www.thehindu.com/arts/history-and-culture/article474045.ece. Acesso em: 25 jul. 2010.

Downloads

Published

2010-01-24

How to Cite

IORIO, P. de M. How many sarees and tunics it takes to “make” an Indian?. dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda, [S. l.], v. 4, n. 10, p. 69–78, 2010. DOI: 10.26563/dobras.v4i10.186. Disponível em: https://dobras.emnuvens.com.br/dobras/article/view/186. Acesso em: 3 jul. 2024.

Issue

Vol. 4 No. 10 (2010)

Section

Articles

License

The copyrights of the works published in this journal belong to the author, and dObra[s] holds the rights of first publication. Due to their publication in this open access journal, any work here is free to use, with its own attributions, in educational and non-commercial applications.