Dressing to live in your time: after the revolution, the construction of the “fashion world” in Portugal
DOI:
https://doi.org/10.26563/dobras.v19i46.1999Keywords:
Material Culture, Anthropology of Fashion, Fashion World, PortugalAbstract
Fashion is a cultural mechanism that causes the lives of those who adhere to it to unfold against a constant backdrop of instability: no longer being what one was, but not yet being what one will become, this, according to Giorgio Agamben (2008), is the experience of time that fashion provides us with. This experience is part of the historical construction of the idea of modernity. Only democracies have created the political, social and cultural conditions necessary for the full exercise of fashion, because only they have built the zones of social indeterminacy and individual freedom in which it unfolds. Portugal experienced the longest period of dictatorship (48 years) in 20th-century Europe, which meant that for almost half a century, fashion could not happen. From 1974 onwards, the necessary conditions for its exercise were created and the ‘world of fashion’ (Becker, 1982) also took shape there. This text, based on research focused on the city of Lisbon, briefly presents the path that allowed the Portuguese to access the forms of construction of time and identities that were progressively associated with the simultaneous sedimentation of democracy and the world of fashion.
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