It is not enough to show, it has to sell: (dis)agreements between fashion and market
DOI:
https://doi.org/10.26563/dobras.v2i2.383Keywords:
fashion, tendency, creation, market, consumption .Abstract
The essence of consumption has been translated into fashion since it was created in Renascence until modern times in the XIX and XX Centuries and early in the XXI Century. In fashion world, creativity attains a merchandizing feature both in symbolic-aesthetic and economical-financial dimension and it could not exist without an equation that counterbalances the freedom of creativeness possessed by the high fashion and prêt-à-porter stylists – the arbitrators for concepts/tendencies “suggestions” to the society. This suggestion, in turn, impels the fashion creators to fit themselves to their target. How far could a fashion tendency survive regardless the
market rules? This article outlines some insights about this issue.
Downloads
References
BAUDRILL ARD, Jean. A troca simbólica e a morte. São Paulo: Loyola, 1996. pp. 109-130.
BOURDIEU, Pierre. Questões de sociologia. Rio de Janeiro: Marco Zero, 1983. pp.154-161.
CALDAS, Dario. Observatório de sinais - teoria e prática da pesquisa de tendências. Rio de Janeiro: Senac, 2004.
D’ALM EIDA, Tarcisio. Das passarelas às páginas – um olhar sobre o jornalismo de moda. Dissertação (Mestrado) – Escola de Comunicação e Artes, Universidade de São Paulo, 2006.
_____. Revista traduz o mundo ‘fashion’. Folha de S. Paulo, 30 de julho de 1999. p.13.
DURAND, José Carlos. Moda, luxo e economia. São Paulo: Babel Cultural, 1988.
LIPOVETSKY, Gilles. O império do efêmero – a moda e seu destino nas sociedades modernas. São Paulo: Companhia das Letras, 1989.
OL IVEIRA, Ana Claudia de. Espaços-tempos (pós-)modernos ou na moda, os modos. In: GUINSBURG, J.; Barbosa, Ana Mae (org.). O pós-modernismo. São Paulo: Perspectiva, 2005. pp. 473-531.
ROUANET, Sérgio Paulo. A razão nômade – Walter Benjamin e outros viajantes. Rio de Janeiro: UFRJ, 1993. pp. 25-26.
SANTAELL A, Lucia. Corpo e comunicação – sintoma e cultura. São Paulo: Paulus, 2004. pp. 115-122.
VILL AÇA, Nízia. A edição do corpo – tecnociência, artes e moda. São Paulo: Estação das Letras, 2007.
Downloads
Published
How to Cite
Issue
Section
License
The copyrights of the works published in this journal belong to the author, and dObra[s] holds the rights of first publication. Due to their publication in this open access journal, any work here is free to use, with its own attributions, in educational and non-commercial applications.
