Ideologia da beleza na América Latina
DOI:
https://doi.org/10.26563/dobras.v11i23.708Palabras clave:
Beleza, personificação, cirurgia cosmética, raça, América Latina.Resumen
Na medida em que estudos empíricos apresentam detalhes sobre práticas locais e interpretações sobre a beleza, é necessário discutir a ideologia de beleza ou ideologias em geral na América Latina, pois elas são compartilhadas com a história do colonialismo e o caminho que as referências de beleza viajam facilmente entre as fronteiras nacionais atualmente. Essas imagens não ditam, mas informam o caminho no qual a mulher (e o homem) constrói seu corpo nas sociedades latinoamericanas. O propósito deste artigo é desenvolver uma teoria das ideologias da beleza latino-americana que se apoia e se move através de uma pesquisa empírica. Além de apresentar uma exaustiva tipologia, alguns conceitos devem ser considerados com o objetivo de estimular o debate acadêmico e a discussão. São identificados dois aspectos da ideologia da beleza: 1) a aceitação da artificialidade; e 2) a mobilidade racial.Descargas
Citas
BOURDIEU, Pierre. The forms of capital. In: RICHARDSON, John. (Ed.) Handbook of theory and research for the sociology of education. New York: Greenwood Press, 1986.
______. Sport and social class. In: Social Science Information, v. 17, p. 819-840, 1978. DOI: https://doi.org/10.1177/053901847801700603
CARPENEDO, Manoela. Collective memory in the making of religious
change: the case of ‘emerging Jews’ followers of Jesus. In: Religion, v. 48, n. 1, 2018.
CASANOVA, Erynn Masi de. Embodied inequality: the experience of domestic work in urban Ecuador. In: Gender & Society, v. 27, n. 4, p. 561 -585, 2013. DOI: https://doi.org/10.1177/0891243213483895
______. Making up the difference: women, beauty, and direct selling in Ecuador. Austin: University of Texas Press, 2011.
______. No ugly women: concepts of race and beauty among adolescent women in Ecuador. In: Gender & Society, v. 18, n. 3, p. 287-308, 2004. DOI: https://doi.org/10.1177/0891243204263351
EDMONDS, Alexander. Pretty modern: beauty, sex, and plastic surgery in Brazil. Durham: Duke University Press, 2010. DOI: https://doi.org/10.1515/9780822393115
HERRERA CAICEDO, Casandra Paola. Cuerpos en re-construcción: el consume de cirugía estética en la ciudad de Ambato. Quito: FLACSO Ecuador, 2012.
HOFMANN, Susanne. Aesthetic labor, racialization, and aging in Tijuana’s cosmopolitan sex industry. In: JAFAR, Afshan; CASANOVA, Erynn Masi de (Eds.). Global beauty, local bodies. New York: Palgrave Macmillan, p. 23-50, 2013. DOI: https://doi.org/10.1057/9781137365347_2
HORDGE-FREEMAN, Elizabeth. The color of love: racial features, stigma, and socialization in black Brazilian families. Austin: University of Texas Press, 2015.
JAFAR, Afshan; CASANOVA, Erynn Masi de. Global beauty, local bodies. New York: Palgrave Macmillan, 2013. DOI: https://doi.org/10.1057/9781137365347
JARRÍN, Álvaro. The biopolitics of beauty: cosmetic citizenship and affective capital in Brazil. Berkeley: University of California Press, 2017. DOI: https://doi.org/10.1525/california/9780520293878.001.0001
JONES, Geoffrey. Beauty imagined: a history of the global beauty industry. New York: Oxford University Press, 2011. DOI: https://doi.org/10.1093/acprof:osobl/9780199639625.001.0001
KULICK, Don. Travesti: sex, gender, and culture among Brazilian transgendered prostitutes. Chicago: University of Chicago Press, 1998. DOI: https://doi.org/10.7208/chicago/9780226461014.001.0001
MORENO FIGUEROA, Mónica; RIVERS-MOORE, Megan (Eds.). Beauty, race, and feminist theory in Latin America and the Caribbean. In: Feminist Studies, v. 14, n. 2, 2013. DOI: https://doi.org/10.1177/1464700113483233
NAKANO GLENN, Evelyn. Yearning for lightness: transnational circuits in marketing and consumption of skin lighteners. In: Gender & Society, v. 22, n. 3, p. 281-302, 2008. DOI: https://doi.org/10.1177/0891243208316089
NEWTON-FRANCIS, Michelle; VIDAL-ORTIZ, Salvador. ¡Más que un bocado! (More than a mouthful): comparing hooters in the United States and Colombia. In: JAFAR, Afshan; CASANOVA, Erynn Masi de (Eds.). Global beauty, local bodies. New York: Palgrave Macmillan, p. 59-82, 2013. DOI: https://doi.org/10.1057/9781137365347_4
NICHOLS, Elizabeth Gackstetter. Beauty, virtue, power, and success in Venezuela 1850-2015. New York: Lexington Books, 2016.
OCHOA, Marcia. Queen for a day: transformistas, beauty queens, and the performance of femininity in Venezuela. Durham: Duke University Press, 2014. DOI: https://doi.org/10.2307/j.ctv11smj08
PARAMESWARAN, Radhika; CARDOA, Kavitha. Melanin on the margins: advertising and the cultural politics of fair/light/white beauty in India. In: Journalism and Communication Monographs, v. 11, n. 3, p. 213-274, 2009. DOI: https://doi.org/10.1177/152263790901100302
PINHO, Patricia. White but not quite: tones and overtones of whiteness in Brazil. In: Small Axe: A Caribbean Journal of Criticism, v. 29, n. 13/2, p. 39-56, 2009. DOI: https://doi.org/10.1215/07990537-3697250
REHMAN, Maliha. Getting rich from the skin lightening trade. In: New York Times Business of Fashion Blog, 2017. Available at: https://www.businessoffashion.com/articles/global-currents/profiting-fromthe-skin-lightening-trade. Accessed on: 6th February 2018.
SARASWATI, L. Ayu. Cosmopolitan whiteness: the effects and affects of skin-whitening advertisements in a transnational women’s magazine in Indonesia. In: Meridians, v. 10, n. 2, p. 15-41, 2010.
SEMELSKI, Brian. Sons of Indians and Indian sons: military service, familial metaphors, and multicultural nationalism. In: CLARK, Kim; BECKER, Marc (Eds.). Highland Indians and the state in modern Ecuador. Pittsburgh: University of Pittsburgh Press, 2007.
SHILLING, Chris. The body and social theory. London: Sage, 2003. DOI: https://doi.org/10.4135/9781446215470
STANFIELD, Michael. Of beasts and beauty: gender, race, and identity in Colombia. Austin: University of Texas Press, 2013.
SUTTON, Barbara. Bodies in crisis: culture, violence, and women’s resistance in neoliberal Argentina. New Brunswick: Rutgers University Press, 2010.
VEBLEN, Thorstein. The theory of the leisure class. [S.l.]: Pantianos Classics, 2016 (1899).
VILLA, Julio. Desarreglarse: un arte. Belleza masculina en jóvenes de sectores altos de Lima. In: KOGAN, Liuba (Ed.). Belleza, musculatura y dolor. Lima: Universidad del Pacífico, 2015. DOI: https://doi.org/10.18800/debatesensociologia.201501.003