Crossings between Fashion and Art in search of Sustainability
an experiment with Fernanda Yamamoto
DOI:
https://doi.org/10.26563/dobras.i32.1369Keywords:
Slow fashion, Sustainability, Corpusmedia, Fernanda Yamamoto, PhotographyAbstract
The aim of this article is to present a series of actions and meetings that resulted in the Winter campaign of Fernanda Yamamoto in 2019. It can be considered that it was a slow fashion movement, in view of the search for a path to sustainable fashion. The main hypothesis is that by testing artistic strategies to create photographs and films, the campaign tested an extended temporality for creation and ways of dealing and reinventing the body in relation to otherness and singularities. In this sense, instead of producing final results with a view exclusively to the commercialization of products, we invest in ways of sustainability of life.
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