Fashion magazine: a study on the challenges and paths of segmented journalism from the perspective of editors

Abstract

This article aims to understand the challenges and paths of national fashion journalism in cyberspace from the perspective of editors who work in magazines. The research documentary clipping is the responses of magazine editors (web magazines or magazines with a strong print tradition), published in an interview format in the “Special: What does print have that digital cannot offer?”, August 2019 on the FFW page. In all, there are eight interviewees representing magazines such as Vogue, Elle, Marie Claire, L’Officiel, Glamour, FFW, Made in Brazil and 55+Mag and Fort. The manuscript chosen as part of this research is justified because it documents an important discussion for current media and the subjects/respondents are professionals from prestigious vehicles in the sector. In addition, the transcribed conversation is an opportunity to get to know what producers/editors of segmented journalistic content think about issues relevant to professional practice, whose reflections are not easily found in a systematic way, which is a good opportunity to understand and tension such notes with authors who think about journalism today. To account for this analytical proposal, Content Analysis (BARDIN, 2011; JANIS, 1982; FRANCO, 2005) and its detailed protocol were adopted as a methodology. It is concluded, among others, that it is necessary to remodel the business model in fashion magazines based on the impacts of the commercial and structural logics of cyberculture.