Diversity and Sustainability: Emerging Trends within Fashion Audiovisual Productions (2000–2025)

Abstract

The article examines recent transformations in audiovisual productions on fashion, marked by the emergence of sustainability and diversity as central themes, especially from the late 2010s and early 2020s onward. We argue that such productions operate as mediators between identities and consumption, so that these new agendas reflect changes not only within the field of fashion but also in society at large. The research combined, on the one hand, an ethnographic dimension, through the viewing of these shows, and, on the other, a documentary survey and mapping of productions from pay television and streaming platforms, with the aim of analyzing these transformations in light of Pierre Bourdieu’s sociological notion of “lifestyle.” We contend that these new themes should be understood relationally, as part of the broader discourse of diversity. We conclude that, although they question the rules and dynamics of the fashion field, the solutions associated with sustainability and diversity emerge from within the field itself, simultaneously reproducing certain already consolidated logics while subverting others.