Influenciadoras digitais de moda como educadoras: reflexões a partir do pensamento freiriano

Auteurs

DOI :

https://doi.org/10.26563/dobras.i37.1620

Mots-clés :

Consumo de moda, Influenciadoras digitais, Paulo Freire, Educação

Résumé

Uma das funções da moda é a da comunicação. Ela envolve a interpretação adequada de símbolos e significados que são aprendidos e compartilhados socialmente, de modo que consumir moda como comunicação requer um aprendizado sobre o sistema da moda. Nos últimos anos, surgiu um novo intermediário que atua informando sobre os códigos que compõem a linguagem da moda: os influenciadores digitais. Na presente pesquisa, buscamos identificar se influenciadoras digitais realmente ensinam às suas seguidoras a linguagem da moda para que a comunicação almejada seja alcançada. Para isso, realizamos uma netnografia com influenciadoras digitais de moda, além de entrevistas semiestruturadas com profissionais de marketing de influência, pedagogas, influenciadoras digitais e suas seguidoras. Estudamos o caráter educacional dos discursos das influenciadoras baseados em quatro categorias propostas nas obras do educador e filósofo brasileiro Paulo Freire: formação e legitimidade, centralidade da mensagem, diálogo e conexão com a realidade. Com isso, nós chamamos atenção para quais os elementos necessários para considerar um influenciador digital como educador, incorporando a temática ao campo do consumo, da moda e das redes sociais.

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Biographie de l'auteur

Olga Maria Coutinho Pépece



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Publiée

2023-03-24

Comment citer

BARROSO ARRAES ROCHA SILVA, L.; PALAVECINI, A. C.; COUTINHO PÉPECE, O. M. Influenciadoras digitais de moda como educadoras: reflexões a partir do pensamento freiriano. dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda, [S. l.], n. 37, p. 93–118, 2023. DOI: 10.26563/dobras.i37.1620. Disponível em: https://dobras.emnuvens.com.br/dobras/article/view/1620. Acesso em: 3 nov. 2024.

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