Costume and Fashion Design by Marília Carneiro, in the soap opera Dancin’Days

Abstract

The article presented here is an excerpt from the master’s research in design on the work of costume designer Marília Carneiro, relating the costumes developed and fashion. The justification for the research is based on the exchange of influence between costume designers and fashion designers that feed off each other, in a kind of ebb and flow, promoting a flow of information based on the dissemination of clothes, makeup and hairstyles used by characters in TV soap operas. These questions guide this case study, here represented by the work of costume designer Marília Carneiro, who helped bring soap opera characters to life for Brazilian TV, in costumes that marked eras and made some protagonists fashion icons. This article is about the analysis of the costumes used by the protagonist: Júlia Matos (Sônia Braga), in the soap opera Dancin’Days (1978-1979). Our hypothesis is that the costumes in question had an impact on viewers and, conse- quently, went beyond TV screens and invaded stores and streets, influencing the work of fashion designers, who adapted the costumes for their products.