Reflexões sobre a inerência do corpo, do estilo de vida e da identidade no design de moda-vestuário
DOI:
https://doi.org/10.26563/dobras.v9i19.453Palavras-chave:
indicadores de consumo, gestão do design, tomada de decisão.Resumo
Os métodos e técnicas para o desenvolvimento de produtos de moda-vestuário precisam incluir elementos tangíveis e intangíveis, sob pena de se distanciar das reais expectativas dos consumidores. Neste estudo, propõe-se a reflexão de três dimensões essenciais – a identidade, o estilo de vida e a condição corpórea – por meio dos indicadores para o consumo de roupas. Nesse sentido, apresenta-se o modelo CEvI, no intuito de reduzir o número de variáveis a se considerar no design, sem perder precisão no que tange ao levantamento de necessidades e alternativas.
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