O guarda-roupa interferido: tornando visível a agência das roupas

Autores

  • Julia Valle Noronha
  • Danielle Wilde

DOI:

https://doi.org/10.26563/dobras.v11i23.718

Palavras-chave:

Métodos de pesquisa em moda, moda e ecologia, prática em moda, intervenção em guarda-roupa, agência material.

Resumo

A indústria da moda é permeada por hiperconsumo. Produção em massa, preços baixos e tendências fazem com que consumidores percebam roupas como descartáveis. Essa cultura do descarte se soma aos já problemá- ticos impactos ambientais causados pela indústria. Para alterar esse cenário propomos intervenções em guarda-roupas, um método que parte de práticas experimentais em design para promover engajamentos mais ativos entre usuários e vestíveis, com suporte da noção de agência material. A partir de dois casos, usados para desenvolver e verificar o método, demonstramos como é possível intensificar valores presentes nas relações usuário-vestível através da percepção da agência das roupas, e, potencialmente, alterar ações de consumidores.

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Publicado

2018-05-22

Como Citar

NORONHA, J. V.; WILDE, D. O guarda-roupa interferido: tornando visível a agência das roupas. dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda, [S. l.], v. 11, n. 23, p. 197–217, 2018. DOI: 10.26563/dobras.v11i23.718. Disponível em: https://dobras.emnuvens.com.br/dobras/article/view/718. Acesso em: 28 mar. 2024.

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