“Quem Ama Não Mata”

The costume of a “guilty” victim and its counterpoints

Abstract

This article investigates how the costumes for the miniseries Quem Ama Não Mata were constructed, based on the analysis of the protagonist Alice and her coun- terpoints in the production, Odete and Laura. The plot, written by Euclydes Marinho, was originally shown in 1982 on Rede Globo de Televisão, at 10 pm. Its title draws attention because it is appropriated from a slogan present in the feminist movement that emerged in the city of Belo Horizonte in 1980 – after two emblematic feminicide crimes in less than 15 days. Recognizing the symbolic load of the phrase, the narrative construction is also observed, in order to understand, not only image-wise, how Alice was led, given the rele- vance and topicality of the theme for the period in which it was shown.