The status issue in celebritized fashion and beauty blogs

Authors

  • Graziela Fernandes Rodrigues

DOI:

https://doi.org/10.26563/dobras.v6i14.62

Keywords:

blogosphere, fashion, interaction, consumption society.

Abstract

Through the analysis of interactions between the blogosphere of fashion and beauty and the market, this articles intends to present the market dynamics that lifted some of these blogs up to the celebrity level, promoting an interaction rulled by status based on the consumption of luxury brands and their exclusive and differentiated practices.

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References

RODRIGUES, G. F. Blogs de moda e beleza: espaço mercadológico de interação, sentido e axiologias. São Paulo, 2013. Dissertação (Mestrado em Comunicação e Semiótica) – Pontifícia Universidade Católica de São Paulo.

SEMPRINI, A. A marca pós-moderna: poder e fragilidade da marca na sociedade contemporânea. São Paulo: Estação das Letras e Cores, 2010.

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Published

2013-01-05

How to Cite

RODRIGUES, G. F. The status issue in celebritized fashion and beauty blogs. dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda, [S. l.], v. 6, n. 14, p. 129–134, 2013. DOI: 10.26563/dobras.v6i14.62. Disponível em: https://dobras.emnuvens.com.br/dobras/article/view/62. Acesso em: 21 nov. 2024.

Issue

Vol. 6 No. 14 (2013)

Section

Articles

License

The copyrights of the works published in this journal belong to the author, and dObra[s] holds the rights of first publication. Due to their publication in this open access journal, any work here is free to use, with its own attributions, in educational and non-commercial applications.