Man’s skirt as a discourse of power
DOI:
https://doi.org/10.26563/dobras.v12i26.918Keywords:
Fashion. Consumption. Philosophy. Gender. Culture.Abstract
The subject of this article is fashion consumption, analyzed under an interpretative approach. The goal of the study was to analyze the fashion discourse in a theoretical dialogue with Foucault’s discourse of power and Becker’s sociology of deviance. The methodological course was based on in-depth interviews, followed by speech analysis as well as the capture and analysis of images. Twenty men who wear skirts in their everyday life were interviewed (narrative interviews) and photographed (image analysis). The results found a discourse about the use of skirts by these men as a power discourse which seeks the normalization of this behavior, seen as deviant by the moral entrepreneur, therefore aiming to obtain a choice of fashion identity unattached to social judgment.
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