A produção semiótica de significados num espetáculo de estilo: linguagens culturais e criativas

Autores

DOI:

https://doi.org/10.26563/dobras.i37.1422

Palavras-chave:

Produção Cultural, Semiótica da Moda, Espetáculo de Moda, Gucci, Desfiles

Resumo

O estudo da moda permite-nos compreender a cultura e as diferentes formas de expressão individual. A revisão de literatura deste trabalho indicou que existem várias perspetivas de análise da moda e dos seus objetos, o que lhe confere um caráter dinâmico. No que diz respeito à sua relação com a semiótica, a revisão de literatura enfatiza a análise de marcas, publicidades e fotografias. Isso enaltece uma lacuna nos estudos de outros tipos de produção cultural, como os desfiles. Ao compreender os desfiles, podemos decodificar novas dinâmicas no sistema de moda, pois eles são ricos em significados e representam a cultura onde as marcas estão inseridas. Dessa forma, o principal objetivo desta pesquisa é compreender os padrões de significado representados em desfiles de moda unificados. A pesquisa seguiu um roteiro metodológico baseado principalmente na abordagem semiótica barthesiana. Para tanto, recorreu-se a uma análise semiótica de um estudo de caso composto pelos desfiles unificados Gucci. O roteiro analítico destacou a existência de elementos específicos nas narrativas essenciais para a compreensão do DNA da marca. Também podemos observar que os elementos de um desfile unificado não retiram o impacto das mensagens nas narrativas da marca. Ao explorar essas articulações, pudemos perceber os locais de sentido em signos específicos dos desfiles, destacando o seu papel como significante cultural.

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Publicado

2023-03-24

Como Citar

CANTÚ, W. A.; PINHEIRO GOMES, N. A produção semiótica de significados num espetáculo de estilo: linguagens culturais e criativas. dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda, [S. l.], n. 37, p. 205–227, 2023. DOI: 10.26563/dobras.i37.1422. Disponível em: https://dobras.emnuvens.com.br/dobras/article/view/1422. Acesso em: 28 mar. 2024.

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