O guarda-roupa interferido: tornando visível a agência das roupas

  • Julia Valle Noronha
  • Danielle Wilde
Palavras-chave: Métodos de pesquisa em moda, moda e ecologia, prática em moda, intervenção em guarda-roupa, agência material.


A indústria da moda é permeada por hiperconsumo. Produção em massa, preços baixos e tendências fazem com que consumidores percebam roupas como descartáveis. Essa cultura do descarte se soma aos já problemá- ticos impactos ambientais causados pela indústria. Para alterar esse cenário propomos intervenções em guarda-roupas, um método que parte de práticas experimentais em design para promover engajamentos mais ativos entre usuários e vestíveis, com suporte da noção de agência material. A partir de dois casos, usados para desenvolver e verificar o método, demonstramos como é possível intensificar valores presentes nas relações usuário-vestível através da percepção da agência das roupas, e, potencialmente, alterar ações de consumidores.


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Como Citar
Noronha, J. V., & Wilde, D. (2018). O guarda-roupa interferido: tornando visível a agência das roupas. dObra[s] – Revista Da Associação Brasileira De Estudos De Pesquisas Em Moda, 11(23), 197-217. https://doi.org/10.26563/dobras.v11i23.718