O guarda-roupa interferido: tornando visível a agência das roupas

Julia Valle Noronha, Danielle Wilde

Resumo


A indústria da moda é permeada por hiperconsumo. Produção em massa, preços baixos e tendências fazem com que consumidores percebam roupas como descartáveis. Essa cultura do descarte se soma aos já problemá- ticos impactos ambientais causados pela indústria. Para alterar esse cenário propomos intervenções em guarda-roupas, um método que parte de práticas experimentais em design para promover engajamentos mais ativos entre usuários e vestíveis, com suporte da noção de agência material. A partir de dois casos, usados para desenvolver e verificar o método, demonstramos como é possível intensificar valores presentes nas relações usuário-vestível através da percepção da agência das roupas, e, potencialmente, alterar ações de consumidores.

Palavras-chave


Métodos de pesquisa em moda; moda e ecologia; prática em moda; intervenção em guarda-roupa; agência material.

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DOI: https://doi.org/10.26563/dobras.v11i23.718

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Direitos autorais 2018 dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda

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