Bodies, artefacts and representations from the First Brazilian Fashion Show (IAC-MASP, 1952)
DOI:
https://doi.org/10.26563/dobras.i42.1739Keywords:
First Brazilian Fashion Show, Escola de Desenho Industrial, IAC-MASP, Gender studies, Material CultureAbstract
The aim of this article is to analyse the First Brazilian Fashion Show, which took place in 1952 and was an initiative connected to the Industrial Design course at the Institute of Contemporary Art (IAC) of the São Paulo Museum of Art (MASP), based on an approach to gender and material culture studies. Firstly, we present the objectives of the initiative through a set of photographs found in the archive of the museum. Next, we discuss how gender can be thought of as a framework for analysis and a starting point for research, highlighting the relationship between bodies, practices and objects through historical records. In this way, we intend to propose a reflection on the history of fashion and design, understanding that it is impossible to think of these practices in isolation from the social configurations that permeate them.
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