Immanence and animal-becoming in the work of Alexander McQueen

Abstract

This essay seeks to understand aspects of construction of meaning in Englishman fashion designer Alexander McQueen’s work. To address this problem, we have established a link between the fields of fashion and philosophy, as well as we articulated notions of aesthetic, immanence, semiotics and design. Considering that McQueen questioned the sustainable development process of the planet, we will speculatively address concepts and symbolic values in his works in order to focus the issue of cultural drift and mutation of the human species. In the scope of this essay, organized into four thematic sections – the immanence and the becoming; the tragic and the drift; the hybrid and the mad; sustainability and crisis – we will question about McQueen’s semiotic theme in relation to sustainability, seeking immanent content to the designer’s speech.