The brands acquired sex appeal
DOI:
https://doi.org/10.26563/dobras.v7i16.37Keywords:
brand, sex appeal, emotion, consumer.Abstract
Briefly, we aim at reflecting how we relate to the brands, how they appear as the ultimate refugees of freedom. A kind of upgrads that tend to fill out blank spaces of our shattered existence. Talking about brands is to talk of affections, emotions, sensations, desires. It is to talk about the strange relationship that we establish with things. We developed a growing bond with brands, we cultivate intense vehicles. Thus, the technoscientific reason, that was intended to desacralize the real, has been exploring other forms of the sacred, producing new mythologies.
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