Fashion museums: variations on the theme

Abstract

The relationship between the fashion system and time is complex and, in some aspects, paradoxical. This object of profoundly spectacular nature knows various ways of exhibition and exposition – from runway shows to boutiques; from the streets to the museums. As shown in this article, nowadays, clothing and, by extension, fashion are celebrated in different styles of museums: the temporal ones, promoted by companies interested in the relationship with contemporary art; the public ones, dedicated to costume history; the private ones, which exalt the character of a brand or the work of an artist; e the virtual ones, which demand attention through their digital files and/or spaces for interactive events.