Skirt or trousers?: advertising construction of female social roles

Authors

  • Adriana Tulio Baggio

DOI:

https://doi.org/10.26563/dobras.v8i17.7

Keywords:

skirt, trousers, semiotics of fashion, sociosemiotics, advertising.

Abstract

This paper deals with theoretical and methodological directions of a research on the construction of women’s social role through clothing in magazines advertisements, considering an opposition between the use of the skirt and pants. It presents assumptions of discursive semiotics and sociosemiotics, showing the relevance of its operation for a semiotics of fashion.

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References

BARD, Christine. Ce que soulève la jupe. Paris: Autrement, 2010a. DOI: https://doi.org/10.3917/autre.bard.2010.01

______. Histoire politique du pantalon. Paris: Éditions du Seuil, 2010b.

BARTHES, Roland. Sistema da moda. São Paulo: Martins Fontes, 2009.

GREIMAS, Algirdas Julien. La mode en 1830: essai de description du vocabulaire vestimentaire d’après les journaux de modes de l’époque. Paris: PUF, 2000. DOI: https://doi.org/10.3917/puf.grei.2000.01

LANDOWSKI, Eric. Do referente, perdido e encontrado. Cruzeiro Semiótico, Lisboa, n. 17, jul. 1992, p. 9-15.

OLIVEIRA, Ana Claudia Mei Alves. de. Nas interações corpo e moda, os discursos da aparência. Caderno de Discussão do Centro de Pesquisas Sociossemióticas, São Paulo, v. 1, n. 14, nov. 2008.

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Published

2015-10-27

How to Cite

BAGGIO, A. T. Skirt or trousers?: advertising construction of female social roles. dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda, [S. l.], v. 8, n. 17, p. 30–36, 2015. DOI: 10.26563/dobras.v8i17.7. Disponível em: https://dobras.emnuvens.com.br/dobras/article/view/7. Acesso em: 3 jul. 2024.

Issue

Vol. 8 No. 17 (2015)

Section

Articles

License

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