Consumption assemblages in fashion: a sociomaterial approach to overcome dialogical perspectives
DOI:
https://doi.org/10.26563/dobras.i37.1643Keywords:
Fashion consumption, Sociomateriality, Consumption assemblagesAbstract
This study aims to understand how sociomaterial relations between humans and non-humans are constituted beyond dialogicity, that is, the relationship between the consumer and a specific consumption object. For this, it is based on the object-oriented Ontologies (HARMAN, 2018), considering wardrobes as central units in the composition of assemblages, which bring together different objects in relation to each other. The methodological procedures aimed at object-centered experience, observing how sociomateriality in action operates in different ways from these collective interactions. From the analysis of wardrobes as consumption assemblages (CANNIFORD and BAJDE, 2016), the work highlights an alternative conceptual framework capable of offering fashion studies new theoretical resources to understand the relationship between different objects.
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