Fashion discourse in social networks
DOI:
https://doi.org/10.26563/dobras.v6i14.80Keywords:
fashion discourse, social networks, semiotics.Abstract
The contemporary fashion system underwent radical changes due to e-commerce and social networks, which, in turn, have also influenced the enunciative style of fashion press. The traits and motifs of the fashion system are enclosed in visual texts that have made the representation of being-in-fashion visible and accessible to everyone, tying the signification of the fashionable body and its effects of production of meaning to an exponential abundant share via the social networks, which ensure the effectiveness of contents and the perpetuation of a new genre of fashion discourse. This article proposes a study of the main social networks in the discourse of fashion, as Facebook, Google+, Instagram, Pinterest, Twitter, YouTube, also used by fashion magazines, fashion bloggers and brands.
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