Impressive walkings among calicos and sodas

Abstract

This article targets to analyse the cultural complexity that houses textile and clothing commercial zones in the city of São Paulo. Its approach is guided by the concept of mestiçagem” [3], or “movable mosaic” as considered by authors such as José Amálio Pinheiro, Nestor García Canclini and Serge Gruzinski. The study evaluates how neighbor signs interconnect themselves during the buying and selling of cheap articles in order to relate fashion to local lifestyle. Following the routes of popular commerce, this analysis foresees new ways of “being together” that go along with the dynamics of social life in a metropolis.